AdWords itself to analyze results and get reports. As a result, the campaign management interface's reporting capabilities are primarily geared towards meeting the needs of the account manager, rather than the executive team. This means that the reports are quite bland, consisting mostly of simple charts and graphs. Although the new interface will improve this, for now most of us are still stuck with the old version which doesn't lend itself well to creating nice reports for stakeholders. Since reports for this part of AdWords are also in the same place where changes are made, insight can be instantly turned into action.
The most important trends and insights might not be as obvious to see - but that's where the report editor comes in handy, and I'll cover that further below. Advantages No one has more data on AdWords than Google itself. For example, auction statistics are not available jewelry retouching service in the API, so other report providers cannot offer an alternative solution. It's easy to email raw data on an automated schedule. The inconvenients The raw data in the tables helps account managers make decisions, but it's not as helpful for someone who isn't involved in day-to-day
management. I argued in my recent article that sending very detailed reports with all the data in tables is not the right way to report. For security reasons, data can only be emailed to people with access to the AdWords account. AdWords Report Builder Charts from the AdWords Report Editor (screenshot from Google.com taken February 2017) For a more faithful form of reporting, AdWords has the Reports tab. Their report editor provides a more robust drag-and-drop environment for exploring, manipulating, and visualizing data.