Are reasonable. In addition to the need to optimize each node in the first half of the recall process, the care after the return is often overlooked by the operation students. For example, King of executive email list Glory has done a good job here-for returning users, it will give targeted gift packages to increase the stimulation of users after returning. From the product point of view, recall whether there is room for optimization in the selection of the landing page for the user to executive email list open the APP for the first time, the waiting time from clicking the short link to opening the APP, etc. From a technical point of view, can the recall process be automated, etc.
The so-called solidification and tooling of the activity process: the recall of lost users is carried out periodically through scripts or background functions. Here, the operators need to have a executive email list certain product thinking, and also need to consider the feasibility, such as the relationship between the development cost and the value of the recall group Wait. 03 Divergence, jump out of recall activities, and think back to the entire user life executive email list cycle. If we put the perspective on the management of the entire user life cycle, we need to make different strategies and measures such as preventive/enhancement/anti-churn for users.
At each stage, and continue to follow up and optimize to improve the conversion rate of each node. Take a chestnut: 1. Introduction period: customer acquisition/accurate executive email list positioning/discovery/optimization Explore and optimize the capacity of each channel to generate volume, take advantage of the opportunity to combine activities with low cost to attract new people, push high-quality content, recommend friends, etc. to form content executive email list consumption and precipitate social relationship chains. 2. Growth/maturity period: increase activity and promote transactions Combined with the mobile voice platform products in this case.