But if it's in the header or footer, it's probably only there to generate a backlink and therefore executive list has less value. Anchor text The anchor text also says a lot about the linked page. It usually has a keyword or a short description of what the user will find on the page when they click on the link. Therefore, Google uses that factor to index the executive list pages .Additionally, anchor text analysis helps identify who is trying to outwit the search engine. Using the exact match of the keyword in the anchor text of the backlinks is a way to reinforce the authority for that term.
Used insistently on all backlinks, Google can understand it as a black hat , since this is not natural. When the backlinks are conquered organically, the executive list anchor texts tend to diversify. Reliability One of Google's evolutions was Trust Rank. When that criteria was added to the algorithm, the search engine began to consider the reliability of the sites in the ranking. So, the closer you are to trusted sites, the more trusted you will be by Google as well , and the executive list more link juice you will receive. Reliable sites are those that help build a more secure and relevant website for the user. To assess your reliability, consider factors such as domain age, use of security certificates, content quality, among others.
Links from other pages to your website In link building, you can work with internal and external links. But it is important to know which one has more weight in the ranking. To executive list understand, just think: Does Google trust what the site says about itself (internal links) or what other sites say about it (external links)?What others say is of more value, which is why backlinks from other pages tend to carry more weight in search engine evaluation. Links from your site to executive list your own pages. The links you insert on your own site don't carry as much weight as backlinks, but they do help display the hierarchy of your pages to Google. Let's say you run a promotional marketing company and you have a super comprehensive blog post explaining what promotional marketing is.