Jun 12, 2022
In General Discussions
Brand operation: carry out or participate in market bulk sms service activities to help enterprises obtain market leads; Sales operation: Through top-down sales policy promotion + sales assistance actions, to promote the formation of orders. Under such operational logic, it seems that there is no role that pays for user experience, user activity, and user usage. If you bulk sms service have to find such a role from the B-side enterprise management structure, there may only be back-end sales (after-sales), in Guided by the goal of renewal, I will pay a little attention to it. Are user experience, user activity, and user usage important to B-side business? The question is beyond doubt. Even if the experience of each type of user in each link of the B2B2C business process is done well now, it is of little significance to the short-term sales results, But it is of great significance to the successful bulk sms service release and promotion of future user renewals, user recommendations, new versions, and new functions. Significant. The operation of B-end products can be carried out by referring to the common AARRR model, but in actual work, the situation faced by B-end operations is much more complicated. When we follow the AARRR model to explore where the B-end users come and go, we will find that the B-end bulk sms service business chain is much longer than the C-end business. Many current B-side platforms even extend the business form of B2B2B2C, and there is a situation of mutual cooperation in various business chains. For example: DingTalk and Enterprise WeChat (the first B), which bulk sms service became popular due to the epidemic in early 2020, are typical domestic platforms. Under the business framework and development framework based on DingTalk and Enterprise WeChat, there are hundreds of thousands of The ISVs closely surround the ecology of these two platforms, and develop their own Saas products based on the platform's product ecology (second B). Some of these ISVs are good at customer bulk sms service management, some are good at sales management; some are good at human resources system, some are good at office team collaboration, and there are various tools that meet the needs of business operations. Under the platform, these ISVs have completed the whole life cycle of adding users (the last B) - trial - use - continuous use, and the B-end users at the end of the business chain will be empowered by the upstream B-end. Complete your own B2C business process.