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PARBOTI RANI
Aug 02, 2022
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If you choose to use them, you’ll find yourself engaging in conversations with your target audiences, driving donations, and creating an impact for the communities you support. According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. Get Started with HubSpot's Marketing Software for Free In this post, we'll discuss them and alternatives that solve these challenges. Top Marketing Automation Mistakes You have dirty data. You picked the wrong automation tool. Your marketing and sales teams aren't aligned. You don't train your team. You set and forget. You only leverage only one type of automation strategy. Your automation software doesn't integrate with your CRM. You don't have a goal. You don't segment your email list. 1. You have fax number list dirty data. In a 2021 state of marketing automation report, 58% of B2B professionals say the number one tactic that most amplifies the success of their marketing automation tool is quality data. Dirty data can cost brands not only money but also time, as they take actions based on inaccurate information. This can be anything from duplicate records and naming inconsistencies to outdated contact information and incorrect attribution. A simple example of dirty data is an email list that's never been cleaned. Your list likely has disengaged users, spam addresses, and duplicate emails that threaten the integrity of your data. This will lead to low engagement numbers, damage to your IP reputation, high email marketing costs, and a loss of leads. For your automation to function properly, it's essential that you work with clean data to ensure your work will be worth the effort you're putting in.
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