Jun 27, 2022
In General Discussions
Is your SEM strategy limited to Google Ads? If the answer is "yes", you may Photo Retouching be missing out on opportunities to improve the reach and results of your campaigns. In the Spanish-speaking world we are used to thinking that Google is the only search engine, but the truth is that there are other SEM solutions that have a minority but interesting audience. For example, this is the case of Microsoft Advertising or Bing Ads, which allows you to reach 167 million unique users. In addition, these users spend 26% more on their online purchases than the average, so it is an opportunity that you cannot miss. Photo Retouching Therefore, here we tell you everything you need to know about Microsoft Advertising. Do you want to learn more about SEM and Google Ads? Click here Photo Retouching and download the most complete manual on how to successfully carry out advertising campaigns on Google (2021 updated edition). Microsoft Advertising how it works and benefits What is Microsoft Advertising? Microsoft Advertising (previously known as Bing Ads ) is Microsoft's SEM tool, which allows you to place text ads on search engines as well as display advertising on its network sites. At first glance, this is a very similar solution to Google Ads: after searching for a certain keyword, the user will see a search results page that includes ads at the top and the side of the page. When users click on the ad, they are sent to Photo Retouching the advertiser's landing page for conversions. Microsoft Advertising Microsoft Advertising allows you to segment campaigns with different criteria, such as: Keywords . You can create your own word lists, use Microsoft Advertising keyword research tools, or export campaigns previously created in Google Ads. Location - You can display your store address in your ad and specify a radius within your city or even a zip code. Language - The language Photo Retouching you set in the campaign will be related to the language the user's web browser is set to. Device Type – You can target users who are connecting from a mobile device, tablet, or computer. Time of day and day of week. demographic data .