Apr 13, 2022
In General Discussions
Editor's introduction: In the Internet age, things are increasingly renovated, and the community group buying industry has declined soon. I thought that it would disappear in the long river of Internet development, but after the short "winter" in 2019, community buy email list group buying stood on the top of the wind again, and even Internet giants also participated in it, wanting to get a share of it. . In the face of such a hot community group buying, we should also stop and think about it coldly. Stimulated by the epidemic, domestic community group buying platforms have sprung up again like mushrooms after a rain. The influx of a large amount of capital has made this track extremely crowded. In order to stand out and become the ultimate winner, high-quality buy email list products, a sound supply chain and efficient operation and management are indispensable, which are reflected in the indicators such as customer acquisition, retention and profitability. gap. 1. Pinduoduo and Didi start a new subsidy war From the perspective of customer acquisition, choosing the right region and operating model to enter the market can achieve twice the result with half the effort. The affordable commodity price and the rooted community can also play an effective role in promotion. In this regard, Duoduomaicai and Orange Heart buy email list Optimized showed the fastest speed of entry. Community group buying products mainly focus on daily necessities such as fresh fruits and vegetables, and different regions in China have different food cultures, coupled with users' requirements for immediate and fresh food purchases, and the problem of easy loss of fresh products.